Offline
Media.

We provide the route to building the bridge between offline and online media channels, without compromise

Awareness,
broadcast,
tangible.

The key to success for any campaign is the layering of multiple channels shaped around your audience’s behaviour. Rather than treating a single offline channel in isolation, we use data and insights from our extensive digital work to inform and seamlessly deliver our offline campaigns and ensure consistent messaging across all touch points.

We can clearly demonstrate how each channel drives consumer behaviour both on and offline using industryleading tracking and reporting software.

We work with PR and creative partners to develop new ideas for offline media channels, creating bespoke content and ensure everything is supported by online channels to harvest leads.

Our team has extensive knowledge across all media channels, including significant experience working with Press, Out of Home, and Broadcast.

Offline Channels.

Out of home
Unmissable messaging and engagement across all channels.
Press & Magazines
Unlocking the value from press readerships in a multi-channel campaign
Direct Mail & Email
Clearly defined audiences, data-backed campaigns.
TV & Radio
Data driven, with unbeatable scale and reach, right to the heart of your audience.
Cinema
A big platform, for a big message, informed by data and insights.
Events & Tactical
A deeper brand experience; targeting for interaction and response.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP