800%
We’ve increased EMEA routes to Japan from 1 to 8
x4
Ana is growing four times faster internationally than their main competitor
8.2%
Increase in European passengers since 2018
5.1%
Increase in total revenue in the last year
The Brief.
On the 4th of June 2024, we attended IAB’s flagship event, Engage, held at The Soho Place Theatre. This year’s event was all about celebrating the joy of digital, an uplifting theme that really resonated with us. From the Joy of Connection to the Joy of Collaboration, the Joy of Weird to the Joy of Impact, the industry’s biggest names shared why they are unapologetically optimistic about the future of digital, and why we should be too.
Target discerning travellers
Travellers are more than just numbers to ANA. With no
word for ‘customer’ in Japanese – everyone is a guest
– an audience first approach was once again essential.
It was important not only to raise awareness of the
London/Tokyo route but also to illustrate the quality
of service provided by the airline. Business travellers
were targeted across London using high impact media
formats in areas identified by our audience research as
being business-based environments. This was supported
by relevant and corresponding online targeting.
Finely-tuned luxury travel
ANA has become the authentic voice of the nation. Specific targeting of discerning business travellers helped
raise awareness for the airline, selling the true Japan as
a destination to the luxury leisure market. By putting potential travellers at the centre of the airline’s offering, The
Media People’s approach dovetailed perfectly with the
core values of ANA. Our highly targeted, finely-tuned
strategy sits at the heart of everything we do for ANA,
even at 30,000ft
All Nippon Air
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
- 800% increase in EMEA routes to japan
- ANA is growing four times faster internationally than it’s main competitor.
- 8.2% increase in European passengers since 2018.
- 5.1% increase in total revenue in the last year
Shared Ownership Week 2023
A decade ago, The Media People identified the remarkable advantages of Shared Ownership.
- Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
- 18.3 Million Impressions Delivered Offline And Online.
- 20,000 New Website Visits To Our Shared Ownership Week Website.
- 22,669 Leads Generated.
- 553,000 3 Second Video Views.
- £155,000 Media Investment… With An Additional £46k + Media Value.
Avis
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
- 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
- 185,000 NEW APP USERS
- 14% BOOST TO BRAND CONSIDERATION
- 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN
Spill the tea with Churchill Living
Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.
- 28.5K organic social views
- 1.2k organic engagement
- 141% increase in organic website traffic
- 727k impressions
- 18k clicks
L&Q PricedIn Case Study
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
- 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP
