All Nippon Airways: Brand Awareness for Japan’s largest and only 5 Star Airline
targeting discerning travellers
finely-tuned luxury travel
ANA has become the authentic voice of the nation. Specific targeting of discerning business travellers helped raise awareness for the airline, selling the true Japan as a destination to the luxury leisure market. By putting potential travellers at the centre of the airline’s offering, The Media People’s approach dovetailed perfectly with the core values of ANA. Our highly targeted, finely-tuned strategy sits at the heart of everything we do for ANA, even at 30,000ft.
We’ve increased EMEA routes to Japan from 1 to 8.
ANA is growing four times faster internationally than their main competitor.
Increase in European passengers since 2018.
Increase in total revenue in the last year.
“The Media People is very customer-orientated and we felt totally comfortable working with them”