IAB Last Thursday Club January 2024: Our Key Takeaways

Generative  AI. | Generative AI was a big topic for discussion this month. We are seeing its use case far more than before, especially when involved with changing workflows with platforms such as Google Search, but also for DCO (Dynamic Content Optimisation) including Image Generation. We are seeing this being incorporated across Paid Search & Social platforms tools more frequently, …

The Media People Celebrate Launch of Shared Ownership Council

The Media People are excited to announce its collaboration with the Shared Ownership Council (SOC), which launched this month. The SOC is a cross-industry body committed to delivering a gold standard Shared Ownership experience for customers. As an integral component of the SOC’s board, The Media People are set to significantly influence the future landscape of shared ownership in the …

Hurtigruten win Best Specialist Cruise Company at Travel Weekly’s Globe Travel Awards!

In January 2024, we attended the Travel Weekly Globe Travel Awards where both Hurtigruten and HX Hurtigruten Expeditions brands were nominated for several awards. Both were nominated for the ‘Best Specialist Cruise Company’ and Hurtigruten was also nominated for the ‘Sustainable Future Award’. Marketing, Anthony Daniels, said: “To win again makes us so proud… our team in the UK are …

The inside scoop on the Transparency and Consent Framework 2.2

WTF is TCF. | The ‘Transparency and Consent Framework’ (TCF), managed by IAB Europe, ensures GDPR and ePrivacy Directive compliance in digital advertising. This is used by website publishers, ad tech vendors, and advertisers. TCF operates through Consent Management Platforms (CMPs) like OneTrust. These platforms, integrated into websites, enable visitors to easily manage their data preferences for third-party use. At the …

10 Years of Shared Ownership Week

A decade ago, The Media People embarked on a mission to shine a light on the incredible advantages of Shared Ownership. Our goal was clear: to raise awareness and foster a deeper understanding of this avenue into home ownership. Over the past 10 years, we’ve championed the shared ownership path for countless individuals by highlighting its widespread benefits, and this …

Move audiences to action: Introducing ‘Storytelling’ by The Media People.

In a world flooded with information and fleeting attention spans, The Media People have taken a bold step forward with a new service, ‘Storytelling.’ This new offering will blend the art of storytelling with effective content strategies, giving brands a chance to shine in an overcrowded digital landscape. 80% of consumers want brands to tell a story.​ Human brains are …

Summer Party 2023

Thank you to all who attended our summer get together at the stunning Royal Aeronautical Society on 22nd June 2023. It was a brilliant evening and a strong reminder of how fortunate we are to have such an incredible network of partners and clients who continually support and inspire us. The evening, which consisted of a steel band and Caribbean …

Embracing the power & importance of artificial intelligence: The Media People launch first instalment of AI framework.

AI is revolutionising business operations, and The Media People are keen to support its clients through this ever-changing market. Over the last 6 months we have been developing a comprehensive framework to help our clients embrace AI and stay at the forefront of these technological advancements. In June 2023 we shared the first instalment of this framework at an exclusive …