Want to start your weekend with some good news? Shared Ownership Week’s survey about first-time buying has made it into the papers! With coverage in The Daily Star, Daily Mirror, The Express, and The Sun, it is great to see our work from our Shared Ownership Week brand being given the spotlight it deserves! We polled 2000 18–29-year-olds about their thoughts on …
Stop the press! The Media People has been approved as a Facebook Premium Partner – only the greatest ranking that an agency can get. What does this mean for our agency? The Facebook partnership is a huge pat on the back for the team and the work we do here. This title has been given not purely based on the size of our client base, …
This time it’s for reel. After being introduced in October 2020, Facebook announced that it would finally be advertising on Instagram Reels. Reels can be used for all kinds of campaigns, which means the possibilities for our clients are truly endless. Instagram Reel ads are cut from the same cloth as stories, giving you a short full screen clip to …
With ePrivacy legislations continuing to gather pace, the demise of the third-party cookie is not a question of if but when. Though third-party cookies have been used on ad strategies in the past, their relevance has diminished with the introduction of privacy laws, and poor match rates with consumers. Soon, advertisers must seek alternative ways to deliver results while maintaining the privacy of their users. …
You may already know about display advertising, but programmatic display is a bit of a blind spot for digital marketers. Not for much longer. With the promise of better performance and relevant targeting, now might be the perfect time to delve into the exciting world of programmatic. But first, what exactly is programmatic advertising? Programmatic is the automated buying and selling of …
When it comes to the digital industry, trust is a must. Put simply, no good digital strategy can exist without the trust of the audience in mind. As pressure piles for more privacy and regulation in the industry, the second Digital Trust Forum hosted by IAB was on May 26th and it came at the perfect time. With speakers like Facebook, Google and TikTok offering plenty …
And a couple of weeks before lock-down, we managed to squeeze in a gathering to celebrate.
Whilst some channels have experienced an expected drop in reach figures, others have thrived and The Media People are busy adapting our media schedules to reflect this by adding new opportunities and some more traditional channels are even making a come back.
Property Developers & Housing Associations who have continued the “always on” approach continue to perform well and generate leads but what is becoming more evident is the additional advantage of remaining active in a less competitive market.
The first sound bite in our #blueshoots series