You may already know about display advertising, but programmatic display is a bit of a blind spot for digital marketers. Not for much longer. With the promise of better performance and relevant targeting, now might be the perfect time to delve into the exciting world of programmatic. But first, what exactly is programmatic advertising? Programmatic is the automated buying and selling of …
When it comes to the digital industry, trust is a must. Put simply, no good digital strategy can exist without the trust of the audience in mind. As pressure piles for more privacy and regulation in the industry, the second Digital Trust Forum hosted by IAB was on May 26th and it came at the perfect time. With speakers like Facebook, Google and TikTok offering plenty …
With ePrivacy legislations continuing to gather pace, the demise of the third-party cookie is not a question of if but when. Though third-party cookies have been used on ad strategies in the past, their relevance has diminished with the introduction of privacy laws, and poor match rates with consumers. Soon, advertisers must seek alternative ways to deliver results while maintaining the privacy of their users. …
And a couple of weeks before lock-down, we managed to squeeze in a gathering to celebrate.
Whilst some channels have experienced an expected drop in reach figures, others have thrived and The Media People are busy adapting our media schedules to reflect this by adding new opportunities and some more traditional channels are even making a come back.
Property Developers & Housing Associations who have continued the “always on” approach continue to perform well and generate leads but what is becoming more evident is the additional advantage of remaining active in a less competitive market.
The first sound bite in our #blueshoots series
Whilst the rest of the country are learning to interpret graphs & grasping “flattening the curve” type analogies, us marketeers are in very familiar territory.
We’re ecstatic to announce that last week, The Drum recognised the innovative work of The Media People and our creative counterpart Collective London for our Avis campaign. They commended it so much, that we won two awards for Transport and Classic Posters & Banners for their OOH Awards!
“To be a young person and own your own home should be a dream that everyone has the right to fulfil.” Shared Ownership Week ambassador, Reggie Yates