The Media People have commissioned a bespoke piece of research to measure both the attitude and behavioural patterns of first-time buyers to:
  • Gain real-time insights from first-time buyers, understanding their current perspectives and opinions.
  • Evaluate the impact of the broader market on individuals and adapt our customer approach accordingly.
  • Assess variations in opinions based on the customer's stage in the marketing funnel and sales journey.
  • Track changes in opinions and perspectives over time to stay responsive and informed.