The DRUM Recommends Rating - press media buying
9.2 out of 10 (9 ratings / 6 reviews)
Driving tangible results for your brand
Print has evolved from its origins as the cornerstone of a schedule to be a valuable part of a holistic media campaign. Print adverts act as a prompt, driving your audience to an online environment, and as message reinforcement, adding teeth to the gear wheel of your campaign.
Press and journal advertising helps maximise the push/pull effect of an integrated campaign and encourages consumers along the path to conversion.
By integrating audience targeting across multiple channels we can plan impactful, disruptive campaigns that create a coherent message across all platforms. This ensures your message is seen by the people who matter to you.
Measuring for success
Our data analyst team measures the success of your press campaigns through web traffic, leads, sales and impact on other media channels. We see digital campaigns improve by an average of 30% when press advertising runs at the same time.
We are your People.
Creating interest, adding value
Press advertising is in our DNA. We have decades-long, strong, productive relationships with all key titles. These connections have been forged through hard work and experience and means we are better able to unlock extra value from press readerships.
We also work closely with PR agencies and editorial teams to ensure seamless messaging and additional coverage.
Don't take our word for it
The way TheMediaPeople targeted our audiences across online and offline was very different to what we normally see, creating editorial opportunities that we do not normally provide.CityAM
TheMediaPeople’s approach was not just about advertising but also about content, offering a true partnership. One of the few agencies that bring together online and offline so well, which gives them a unique position in the market.Timeout
TheMediaPeople are the market leaders in the shared ownership market through their volume of buying.Metro National / London Evening Standard