The Brief.

CREATE AUTHENTIC AND ENGAGING CONTENT.

Following the Churchill Promise Christmas Campaign , we wanted to continue to hear from the Owners of Churchill Retirement Living, showing how rich and full life can be in retirement and give prospective Owners an opportunity to meet their new neighbours.

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The Solution.

USE STORYTELLING TO CAPTURE THE ESSENCE OF CHURCHILL.

We sat down and had a cup of tea with some of the Owners who featured in The Churchill Promise Christmas Campaign with the view to get to know them a bit better. We wanted to put together a collection of life stories, inspiring tales from their travels and careers, words of wisdom and epic love stories, but what we heard went beyond our expectations. We saw the power of storytelling in action, and it worked.

The Results.


28.5k


organic social views

1.2k


organic engagement

141%


increase in organic website traffic

727k


impressions

18k


clicks

40%


View through rate

£0.26


cost per conversion