May 21, 2024

Spilling the Tea with Churchill Retirement Living

Shining a light on the beating heart of the Churchill brand – the Owners who live there.  

The Brief.

Following the Churchill Promise Christmas Campaign , we wanted to continue to hear from the Owners of Churchill Retirement Living, showing how rich and full life can be in retirement and give prospective Owners an opportunity to meet their new neighbours.

The Solution.

We sat down and had a cup of tea with some of the Owners who featured in The Churchill Promise Christmas Campaign with the view to get to know them a bit better. We wanted to put together a collection of life stories, inspiring tales from their travels and careers, words of wisdom and epic love stories, but what we heard went beyond our expectations. We saw the power of storytelling in action, and it worked.

28.5k

ORGANIC SOCIAL VIEWS

1.2k

ORGANIC ENGAGEMENT

141%

INCREASE IN ORGANIC WEBSITE TRAFFIC

727k

IMPRESSIONS

18k

CLICKS

40%

VIEW THROUGH RATE

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP