We are media neutral, which means we will propose media relevant for you the client and not based on what we offer as an agency. We create effective, cross-channel campaigns based on a thorough understanding of your business and your customers.
We buy across all media and our business set up ensures we only plan using information based on your audience’s trends and behaviours. We are not incentivised to use a particular media channel and are therefore in a rare position to be able to focus solely on the audience to plan and deliver completely unbiased, highly effective campaigns.
Campaign effectiveness is at the heart of everything we do. We work closely with you to understand and identify the relationship between the behaviour patterns of your customers and media performance, and provide regular insight reports to keep track of developments. It’s why we’ve invested so heavily in Data & Analytics and more recently website optimisation including SEO & Conversion rate optimisation to ensure every element of your campaign is working as efficiently as possible.
Total Search is The Media People’s one channel integrated search strategy, aligning paid and organic search strategies to ensure both work in harmony to...
At The Media People we are passionate about property and first-time buyers. Through our unique and privileged birds-eye view of the market...
Combining effective and engaging content strategies with meaningful storytelling.
From Search through to Programmatic, our in-depth knowledge of paid-for digital advertising means you can expect transparent and cutting-edge advice.
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
A decade ago, The Media People identified the remarkable advantages of Shared Ownership.
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
Read all about our fresh insights, recent successes,
new projects and what we’re up to when we’re ‘out of office’.
Celebrating the Joy of Digital at IAB Engage 2024 BACK TO NEWS On the 4th of June 2024, we attended ...
More than just keywords and backlinks: key learnings from our SEO workshop (March 2024). | BACK TO N...
IAB Last Thursday Club January 2024: Our Key Takeaways BACK TO NEWS Generative AI. Generative AI was...
“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”
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