Clearly defined audiences
Whether it’s B2B or B2C, or if it needs postal, leaflet drops, postcards, flyers to email marketing, we have multiple partners who specialise in many different sectors and audiences to target the right people. Everyone claims to have the best data, but it takes a lot of testing, tracking and analysis to understand the market and find the sweet spot.
We’ll define your audience then crunch the numbers to deliver you a personalised campaign via the most effective method, using the most relevant data.
Creating a web of support
We will never treat a media channel in isolation and will support your DMs with other broadcast channels to give your brand some gravitas. We’ll also use online channels to ensure that once you’ve sparked their interest, we’re there ready and waiting to guide them straight to you.
Measure effectiveness and efficiency
We always overlay all activity to understand the impact of a DM campaign in its entirety. From search volumes, CTRs, offline transactions to website conversions – we give you the big picture of how everything has performed in unison.
We can also test different messaging and give a richer understanding of your audience and how they react to your creative using our unique SpotLight audience segmentation tool.
We are your People.
In a minefield of data
It’s never straightforward when you’re dealing with personal data – it can be a tricky business. From ensuring you’re always GDPR compliant to personalisation and everything in between, you need experts to handle the job.
We are a team of data experts who are passionate about data.
Don't take our word for it
You are never too old to set another goal or to dream a new dream.C.S. Lewis