01 / 04
Every offline channel
Out of home, TV, connected TV, radio, digital audio, press, magazines, cinema & direct mail.
TV, radio, out of home, press and cinema reach people at a scale, and with an impact, that no feed can match. We plan and buy offline media to raise awareness and create new demand, then build your digital channels around it to capture all the interest it creates.
Offline media. Above the line. Broadcast media. What ever you name it, these channels put your brand in front of people who aren’t looking for you yet. We plan your digital channels around those big moments, so search, social and programmatic are ready to capture the interest your offline activity creates. Then we bring all the data together in Total Intelligence, our in-house data platform, to show how the whole mix worked.
Every offline channel Out of home, TV, connected TV, radio, digital audio, press, magazines, cinema & direct mail.
Planned with digital Digital channels built around your offline activity, to capture the demand it creates.
Expert buyers A team that negotiates offline media every day, and gets you more for your budget.
Two Drum award wins Two wins at The Drum Out of Home Awards 2019, for Transport and for Classic Posters & Banners.
Offline media, also called above the line or traditional media, is advertising outside the internet: TV, radio, out of home, press, magazines and cinema. Broadcast media is the part that reaches mass audiences at once, mainly TV and radio.
Out of home is one part of offline: posters, billboards, transport and digital screens in public spaces. Together, these channels reach some of the biggest audiences available, which makes them the strongest tools for raising awareness and growing your market.
The line between on and offline is blurring, too. Connected TV, digital audio and digital out of home can now be bought programmatically, with the targeting and data that come with it.
Each offline channel does a different job, so the plan starts from what you need it to do. Here’s what each one is good at.
In a world obsessed with digital, brands are rediscovering the power and effectiveness of offline. Online can be precise, but it's hard to match the scale, reach and impact of a TV ad, a radio campaign or a well-placed poster.
The clearest sign? Google, Meta, Amazon and TikTok own some of the biggest audiences online, yet they all advertise on TV, radio and out of home. They know offline grows a market in a way digital alone can’t.
Offline creates demand. Digital captures it. The strongest plans use both, and plan them together.
Our Avis out of home campaign ran across five European markets and opened by admitting what car hire gets wrong: the long process, the unexpected fees, the weak service. It was created with creative agency Collective London and won two awards at The Drum Out of Home Awards, for Transport and for Classic Posters & Banners.
We’re not just a digital agency. At our core is a team that plans, buys and negotiates offline media every day, thinking strategically and creatively about every buy. Finding the extra value that makes your budget go further is the part we enjoy most.
Planned to stand out Placements and formats chosen to get noticed, not lost among the rest.
Creative buys Takeovers and unusual placements that make your budget work harder.
Brand partnerships Partnerships and sponsorships with trusted publications that build consideration.
Measured with everything else Brand search, call tracking, regional tests and footfall, all in Total Intelligence.
Offline media comes with its own language and some fair questions about proof. Here are plain answers to the ones we hear most.
An offline media agency plans, buys and negotiates advertising on TV, radio, out of home, press, magazines and cinema. We plan offline alongside your digital channels, negotiate for the best value and measure everything together in Total Intelligence, our in-house data platform.
Offline and above the line media both mean mass-reach advertising outside the internet: TV, radio, press, cinema and out of home. Broadcast media is TV and radio. Out of home is one offline channel: posters, billboards, transport and digital screens in public spaces.
Classic out of home and TV benefit from planning ahead, particularly around seasonal peaks. Digital out of home and programmatic audio can be bought at much shorter notice, which makes them useful for reactive activity.
With several signals read together: changes in searches for your brand, regional testing, call tracking, footfall and sales data, and brand tracking. They all feed into Total Intelligence, so you can see how offline and digital worked together.
The Media People plans and buys the media and works alongside creative partners on the creative itself.
We’ll set up measurement that answers it properly, so brand spend stops being an act of faith.
© 2026 TheMediaPeople. All Rights Reserved.
Built to perform. Designed by Lunatix.