Understanding your audience,
mapping their journey.
The Media People is a hybrid agency that believes in shaping media strategy from a 360 perspective. We deliver competitive edge by fusing the strengths of online and offline channels to create campaigns that ensure our clients achieve the results they want.
People-driven, we focus on audience understanding and customer journey. We specialise in creating campaigns that aren’t defined by any one media channel. Focusing on our clients and their audiences, our client teams work to have a thorough understanding of each individual business and their market. When even more specialist knowledge is needed we have two resource pools within the business: our Insight Team, Sensa, and the Digital Hub.
Our latest work
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership.
Shared Ownership Week has made huge ripples in the property market with the campaign seen over 9.5 million times! Here's proof that there's no better time to get involved with Shared Ownership.
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud of and humble at the same time.
The Media People have commissioned a bespoke piece of research to measure both the attitude and behavioural patterns of first-time buyers and shared ownership customers.
The 2022 Summer Party, designed to say thank you to our clients and celebrate all success during the first half of the year.
Insightful talks. Game-changing technologies. A train-loving social media sensation. Three years after the last in-person event, IAB’s Engage 2022 was not to be missed.
In January 2024, we attended the Travel Weekly Globe Travel Awards where both Hurtigruten and HX Hurtigruten Expeditions brands were nominated for several awards. Both were nominated for the ‘Best Specialist Cruise Company’ and Hurtigruten was also nominated for the ‘Sustainable Future Award’. Marketing, Anthony Daniels, said: “To win again makes us so proud… our team in the UK are …
WTF is TCF. | The ‘Transparency and Consent Framework’ (TCF), managed by IAB Europe, ensures GDPR and ePrivacy Directive compliance in digital advertising. This is used by website publishers, ad tech vendors, and advertisers. TCF operates through Consent Management Platforms (CMPs) like OneTrust. These platforms, integrated into websites, enable visitors to easily manage their data preferences for third-party use. At the …
WORKING TOGETHER. | Over the past two years, The Media People team worked closely with Hurtigruten on a meticulously executed trade campaign. This collaboration not only secured Hurtigruten the title of Expedition Cruise Line of the Year but also catapulted them to the pinnacle of success, being crowned UK and Ireland Travel Company of the Year. Additionally, they were highly …