2120
QUALITY LEADS GENERATED FOR PARTNERS
9.5 MILLION
CAMPAIGN IMPRESSIONS
529,451
PEOPLE REACHED ON SOCIAL MEDIA
15,500
NEW WEBSITE VISITORS
The Brief.
OMany first-time buyers may view getting on the property ladder as an expensive pipe dream, but this couldn’t be further from the truth. Using the collective weight of the property industry’s leading organisations, Shared Ownership Week can empower homebuyers to think differently!
The Solution.
WE CREATED AN INTEGRATED CONTENT FOCUSED MARKETING CAMPAIGN – SEEN OVER 9.5 MILLION TIMES.
This included Radio, social media, and a content studio at the London Home Show, alongside a highly optimised website with loads of fresh new content. We also featured in key London publications with independently written editorial, endorsing the campaign and our 2021 partners.
But that was only the start. Shared Ownership Week also commissioned a survey that polled 2000 18–29 year-olds about their thoughts on first-time buying and Shared Ownership, with a breakdown by age, gender and region. The results landed us in many of the leading tabloids, including The Sun, The Express, Daily Star and The Mirror. We couldn’t have asked for better exposure!
All Nippon Air
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
- 800% increase in EMEA routes to japan
- ANA is growing four times faster internationally than it’s main competitor.
- 8.2% increase in European passengers since 2018.
- 5.1% increase in total revenue in the last year
Shared Ownership Week 2023
A decade ago, The Media People identified the remarkable advantages of Shared Ownership.
- Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
- 18.3 Million Impressions Delivered Offline And Online.
- 20,000 New Website Visits To Our Shared Ownership Week Website.
- 22,669 Leads Generated.
- 553,000 3 Second Video Views.
- £155,000 Media Investment… With An Additional £46k + Media Value.
Avis
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
- 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
- 185,000 NEW APP USERS
- 14% BOOST TO BRAND CONSIDERATION
- 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN
Spill the tea with Churchill Living
Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.
- 28.5K organic social views
- 1.2k organic engagement
- 141% increase in organic website traffic
- 727k impressions
- 18k clicks
L&Q PricedIn Case Study
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
- 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP
