The Brief.
To shout from the rooftops about the benefits of shared ownership.
Many first-time buyers may view getting on the property ladder as an expensive pipe dream, but this couldn't be further from the truth. Using the collective weight of the property industry’s leading organisations, Shared Ownership Week can empower homebuyers to think differently!
The Solution.
We created an integrated content focused marketing campaign - seen over 9.5 million times.
This included Radio, social media, and a content studio at the London Home Show, alongside a highly optimised website with loads of fresh new content. We also featured in key London publications with independently written editorial, endorsing the campaign and our 2021 partners.
But that was only the start. Shared Ownership Week also commissioned a survey that polled 2000 18–29 year-olds about their thoughts on first-time buying and Shared Ownership, with a breakdown by age, gender and region. The results landed us in many of the leading tabloids, including The Sun, The Express, Daily Star and The Mirror. We couldn’t have asked for better exposure!
The Results.
The results of forces working together.
2120
QUALITY LEADS GENERATED FOR PARTNERS
9.5 MILLION
CAMPAIGN IMPRESSIONS
529,451
PEOPLE REACHED ON SOCIAL MEDIA
15,500
NEW WEBSITE VISITORS
Testimonials.
“L&Q SAW A 25% INCREASE IN WEB TRAFFIC DURING SHARED OWNERSHIP WEEK”
“EXCELLENT COVERAGE AND A FANTASTIC COLLECTIVE CAMPAIGN, PROMOTING THE GREATER GOOD OF SHARED OWNERSHIP”