July 22, 2020

Southern Comfort

Southern Comfort gets the UK to vote Lemon and Lime with interactive multi-channel campaign and tour bus

The Brief.

To launch Southern Comfort’s ready-to-drink cans of Southern Comfort, Lemonade and Lime.    

The Solution.

A CANPAIGN FOR THE MANY

With a summer general election imminent, we harnessed the idea of the campaign trail and created light-hearted relief in the shape of a CANpaign, complete with tour bus that travelled across the UK. With a multi-channel campaign, using a mix of OOH, media partnerships, advertising and audience engagement through a CANifesto and product sampling, people were encouraged to ‘Join the Southern Welcome Party’.

The Results.

GOOD TIMES GUARANTEED

By selling the true Japan as a destination to the luxury leisure market, we’ve made ANA the authentic voice of the nation.Our inch-wide mile deep strategy sits at the centre of everything we do for ANA, even at 30,000 ft. We’ve worked on epic sized billboards, airport takeovers, new route launches and everything in between.

27,000

CANS SAMPLED

50+ million

IMPRESSIONS ON SOCIAL MEDIA

8,000

ENGAGED CLICK THROUGHS FROM A SINGLE SOCIAL MEDIA POST

1,000+

ASSETS CREATED FOR THE CAMPAIGN

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP