June 9, 2020

Southern Comfort New Year

Southern Comfort rings the changes with biggest ever OOH campaign success at New Year

The Brief.

To deliver Southern Comfort’s biggest ever out of home campaign, with a £multi-million media campaign across four UK cities – in just four weeks. /strong>    

The Solution.

FIND THE PEOPLE, HIT THE HOTSPOTS

Focusing on high impact online and offline media, takeovers, experiential activity in commuter hotspots and opportunities for product sampling, our approach was to saturate key areas. With messaging focused on New Year celebrations we used posters in Piccadilly Circus, London bus sides, London Underground posters and tube panels (across key stations and network intersections), promotional sampling, a national press campaign and an online Time Out takeover.

60 million

IMPACTS ACROSS THE CAMPAIGN

2.2x

EXTRA MEDIA VALUE VS SPEND

4500

SAMPLES SERVED

1

OF THE COOLEST PLACEMENTS: NEW YEAR TAKEOVER OF ICONIC PICCADILLY CIRCUS ILLUMINATED SITES

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP