68% OF FUTURE FIRST TIME BUYERS HAVE NOT HEARD OF SHARED OWNERSHIP.
The current climate of high prices and financial worries, along with the fact that 68% of future first-time homebuyers don’t know about Shared Ownership, highlights how rising interest rates are making buyers uncertain. This is happening in a changing environment for homebuyers, with many false beliefs about shared ownership adding to the confusion.
HARNESSING THE POWER OF CONTENT TO EDUCATE AND INFORM
Connecting with our audience: Using our deep understanding of media channels and social media, we were able to create content that engages, connects, and informs, and that is optimised for the channels and for the people who use them.
Educate: In our efforts to inspire and educate, our focus was on crafting compelling content featuring industry experts and well-known figures, fostering trust, and sharing important insights around Shared Ownership. Furthermore, we used ‘Edutainment’ content such as podcasts, informative infographics, and fact-packed blogs to educate our audience.
Awareness: By showcasing our partners across our Shared Ownership content, we were able to raise awareness of the products they have on offer and how these can help our audience. Finally, through our long-standing collaboration with Share to Buy, we were able to drive engagement towards the London Home Show.
OUR CONTENT WAS SEEN OVER 11 MILLION TIMES… AND HEARD ALMOST 7 MILLION TIMES.
IMPRESSIONS DELIVERED OFFLINE AND ONLINE.
NEW WEBSITE VISITS TO OUR SHARED OWNERSHIP WEEK WEBSITE.
LEADS GENERATED.
3 SECOND VIDEO VIEWS.
MEDIA INVESTMENT… WITH AN ADDITIONAL £46K + MEDIA VALUE.
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
A decade ago, The Media People identified the remarkable advantages of Shared Ownership.
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
