Lesson in success for student rental accommodation providers FSL with multi-channel, international campaign

The brief

To deliver a fully integrated UK and Chinese advertising campaign to rent 18,000 student beds at 61 sites across 30 cities.

  • Promobike
  • student union table wraps
  • student room takeover
  • student union promo

The Solution.

nomads tracked

The inherent nomadic nature of students makes them a tricky audience to reach so the tone of the messages, and pinpointing the most impactful environments, was key to the campaign’s success. Each city and accommodation site also differed so a tailored approach was paramount. A multi-channel campaign was created: offline around the cities and indoors in student unions, and online across social media, UCAS emailers and student property portals.


Introducing a dynamic programmatic feed to the online campaign allowed for a complete change of strategy. By running UK-wide targeting and serving the relevant retargeting banner, depending on which page had been visited on the FSL website, meant the messages were engaging with a highly targeted student audience who were much more likely to rent from FSL.

The Results.

first class honours


yoy reduction in cost per booking when dynamic creative was introduced


years - we've been SUCCESSFULLY & consistently letting across all sites and cities