August 3, 2020

Fresh Student Living

Lesson in success for student rental accommodation providers FSL with multi-channel, international campaign

The Brief.

To deliver a fully integrated UK and Chinese advertising campaign to rent 18,000 student beds at 61 sites across 30 cities.    

The Solution.

NOMADS TRACKED

The inherent nomadic nature of students makes them a tricky audience to reach so the tone of the messages, and pinpointing the most impactful environments, was key to the campaign’s success. Each city and accommodation site also differed so a tailored approach was paramount. A multi-channel campaign was created: offline around the cities and indoors in student unions, and online across social media, UCAS emailers and student property portals.

Introducing a dynamic programmatic feed to the online campaign allowed for a complete change of strategy. By running UK-wide targeting and serving the relevant retargeting banner, depending on which page had been visited on the FSL website, meant the messages were engaging with a highly targeted student audience who were much more likely to rent from FSL.

18%

YOY REDUCTION IN COST PER BOOKING WHEN DYNAMIC CREATIVE WAS INTRODUCED

8

YEARS - WE'VE BEEN SUCCESSFULLY & CONSISTENTLY LETTING ACROSS ALL SITES AND CITIES

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP