Sales at Berkeley Homes property development go through the roof after multi-channel media campaign

The brief

To increase leads, reservations and, ultimately, sales at a three-year-old development.


The Solution.

Find the audience, show them their home

The success of this campaign was achieved by targeting consumers across multiple platforms. Audience profiling informed how and where messages would be communicated. We introduced a multi-channel media campaign, created through meticulous planning, and supported by continuous reporting and insights.

The Results.

Stagnant sales revived


monthly sales increase consistently achieved


"Instructing The Media People to buy our media for this development was the best choice we made. They delivered unprecedented results … delivering more sales in a six-month period than we had in the previous three years before they took over"

Berkeley Homes