Direct Mail & Email.

A powerful element in reaching the right people and delivering highly targeted messaging at the right time. Our approach is insightful and responsible, using accredited partners.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Clearly defined audiences

Whether it’s B2B or B2C, or if it needs postal, leaflet drops, postcards, flyers to email marketing, we have multiple partners who specialise in many different sectors and audiences to target the right people. Everyone claims to have the best data, but it takes a lot of testing, tracking and analysis to understand the market and find the sweet spot. We’ll define your audience then crunch the numbers to deliver you a personalised campaign via the most effective method, using the most relevant data.

Digitally Integrated.

Creating a web of support

We will never treat a media channel in isolation and will support your DMs with other broadcast channels to give your brand some gravitas. We’ll also use online channels to ensure that once you’ve sparked their interest, we’re there ready and waiting to guide them straight to you.

Analytics Focused.

Measure effectiveness and efficiency

We always overlay all activity to understand the impact of a DM campaign in its entirety. From search volumes, CTRs, offline transactions to website conversions – we give you the big picture of how everything has performed in unison.

We can also test different messaging and give a richer understanding of your audience and how they react to your creative using our unique SpotLight audience segmentation tool.

We are your People.

In a minefield of data

It’s never straightforward when you’re dealing with personal data – it can be a tricky business. From ensuring you’re always GDPR compliant to personalisation and everything in between, you need experts to handle the job. We are a team of data experts who are passionate about data.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP