Cinema.

A big platform for a big message, using fully immersive storytelling

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Driving awareness for your brand

Cinema audiences are ready for storytelling. 77% of adults in the UK are cinemagoers and its advantage lies in that the audience is totally focused on the screen. We use various audience targeting methods including genres, categories and locations to find out which audience is right for your campaign.

Digitally Integrated.

Data-Backed performance

Cinema advertising can be supported digitally across social and other video outlets to extend the value of your campaign and reaffirm your messaging. We integrate audience targeting across multi channels because analysing and understanding cinema audiences and applying the same message to the same people online is critical to leveraging as much value from your campaigns.

Analytics Focused.

Measuring for success

Our decisions on cinema planning and buying are informed by data and insights from our other media channels, client leads, and sales data. Our data analyst team measures the success of your campaigns through web traffic, leads, sales and impact on other media channels.

We are your People.

Engaging your audience

We know that cinema audiences are fully engaged and receptive, so we plan its use within a broader schedule. Using creative that capitalises on the immersive quality of the big screen, your campaign is supported by the other relevant channels to capture the leads first engaged by cinema.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP