Press & Magazines.

Timely, accurate, and innovative thinking. From line by line on the ground local magazine advertising to pan global launches, our case studies show how we have built brand awareness or targeted specific audiences.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Driving tangible results for your brand

Print has evolved from its origins as the cornerstone of a schedule to be a valuable part of a holistic media campaign. Print adverts act as a prompt, driving your audience to an online environment, and as message reinforcement, adding teeth to the gear wheel of your campaign.

Press and journal advertising helps maximise the push/pull effect of an integrated campaign and encourages consumers along the path to conversion.

Digitally Integrated.

Data-Backed performance

By integrating audience targeting across multiple channels we can plan impactful, disruptive campaigns that create a coherent message across all platforms. This ensures your message is seen by the people who matter to you.

Analytics Focused.

Measuring for success

Our Data Analyst Team measures the success of your press campaigns through web traffic, leads, sales and impact on other media channels. We see digital campaigns improve by an average of 30% when press advertising runs at the same time.

We are your People.

Creating interest, adding value

Press advertising is in our DNA. We have decades-long, strong, productive relationships with all key titles. These connections have been forged through hard work and experience and means we are better able to unlock extra value from press readerships. We also work closely with PR agencies and editorial teams to ensure seamless messaging and additional coverage.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP