Paid Social.

We’ll accurately target your audiences across all relevant social media platforms.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Paid social services are a means of targeting a specific audience using social media platforms.

We can help your message reach your audience across all relevant social outlets. We are specialists in Facebook and Instagram advertising, as well as other major platforms like LinkedIn and YouTube. Throughout the process of your campaign, we can advise you on how to use your budget to make the best possible impression and drive the most conversions from your target audience. We love to test and learn from new formats – giving us some creative space and understanding of which format or platform relates to which audience. We have also developed our own audience segmentation and targeting software, called SpotLight, enabling our social media advertising to connect and engage your audience on thousands of high-quality websites and apps.

Client Driven.

HOW CAN PAID SOCIAL HELP YOUR BUSINESS?

Paid social can help your business by helping you reach a relevant audience, while collecting information about who interacts with your brand. As the audience sizes grow, we experiment with different targeting and creative strategies to ensure you stand out in a noisy environment. Using SpotLight, we can seamlessly target audiences across multiple channels and retarget those seen on other channels through our social media ads. This flexibility gives us a 360 view that enables us to track audience behaviour through all touchpoints and at every stage of their engagement. We also offer management services for your Facebook and Instagram ads, guiding you through every step of the process.
Our central tracking platform allows us to see how social plays a big part in every aspect of the marketing strategy and how it is influenced by so many other channels. Why not check out our Data & Analytics page to see the bigger picture and understand the process. Our team is fully qualified and stays on top of the latest Facebook and Instagram changes, so you’re always compliant and following best practices. More excitingly, we get knowledge and access to new opportunities faster, so you keep ahead of the game. Paid social provides a great test-and-learn environment and has the added benefit of flexibility should the data indicate the advantage of scaling up. We are numbers people but even we need a little creative release, which social provides, but with data backing us every step of the way. These attributes make us one of the leading paid social agencies in London.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP