What is SEO?
SEO is the culmination of various strategies to enhance your brand’s visibility on search engines, primarily Google. Key considerations include site speed, structure, user experience, and optimised content.
A technically sound website serves as the foundation for success. Once users find your site, facilitating conversions—whether through sales, inquiries, or asset downloads—is crucial.
Learn more about why SEO is such an important facet of your marketing strategy.
Why does my brand need SEO?
We collaborate closely with our clients to grasp their vision of success. Your goals become our goals.
Our team comprises technical engineers who craft SEO strategies based on Google’s ever-evolving best practices. Our aim is to ensure compliance and minimise the risk of online penalties for your brand.
Leveraging cutting-edge technology, we optimise your budget and work efficiently to enhance your entire online presence.
UNDERSTANDING SEO SERVICES
Technical SEO & UX Optimisation
Technical SEO and user experience of a website enables better navigation from a user and provides search engines with vital trust signals and signposts:
- Site speed optimisation
- Mobile-first, responsive and adaptable design
- Correct use of structured data and schema markup
- XML sitemaps and robot.txt files
- Canonicalization helping to avoid duplicate content issues
- Easy navigation and intuitive site structure
- Compressed or optimised images to support load times
- Content architecture
- Accessibility auditing
On Page SEO
Each website page needs to be individually optimised, to give it the best chance of ranking for relevant terms and generate click throughs to the site. These on page optimisations include:
- Keyword research and optimisation
- Strategic development of high quality, optimised content
- Descriptive and optimised title tags and meta descriptions
- Proper use of header tags (H1, H2, H3, etc.)
- Image optimisation with descriptive alt tags
Content Optimisation
Content and SEO go hand in hand, with well crafted and optimised copy one of the crucial elements for success:
- Producing high-quality, informative, and relevant content that addresses user queries.
- Consistent creation of fresh and updated content.
- Proper keyword research to target the right topics and queries
- Content that encourages user engagement, sharing, and backlinks
Off-Page SEO & Digital PR
Off-page SEO or digital PR involves activities that take place outside of the website. These activities aim to improve your website authority and reputation, establishing links between other relevant sites:
- Quality link building
- Social signals including engagement and sharing on social media platforms
- Online mentions and citations from authoritative sources
- Content contribution to relevant/reputable sites
Our SEO Team
We are SEO and technical experts. Whether you need a non-obligation audit, a migration or just some metatags written, we’re here to help. We have experience running SEO for small start-ups as well as major blue-chip companies.
Our SEO team’s depth of knowledge, and continuing desire to evolve, means you are always on top of the competition. From audit to implementation, ensuring your site is structured correctly and optimised is of paramount importance.
