This time it’s for reel. After being introduced in October 2020, Facebook announced that it would finally be advertising on Instagram Reels. Reels can be used for all kinds of campaigns, which means the possibilities for our clients are truly endless.
Instagram Reel ads are cut from the same cloth as stories, giving you a short full screen clip to leave a lasting impression on your target audience. What sets Reels apart from stories is the loop feature, which helps your sponsored video truly drive home its message.
The best thing about Instagram reels is that you can reach an audience that does not follow you, giving you a unique tool to boost your reach and brand awareness. Your Reel will appear in the most popular locations – from Reels in explore to Reels in your feed – which gives your content the spotlight it deserves.
Reels are the perfect outlet to let your imagination run riot. Like organic Reels, Reel ads can be up to 30 seconds and will appear in-between organic posts. Your Reel ads will reach an audience that is already in the mood to be entertained – that means the more playful your content, the better.
Giving users the opportunity to comment, like, view and share your paid content, you can catch the eye of your potential customer in style.
“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.” – Justin Osofsky, Instagram Chief Operating Officer
For more information about setting up Instagram Reel campaigns, speak to your account director or get in touch today.