As of the 7th of December, Facebook are adjusting their targeting options for any ads that directly link to a housing opportunity or related service. This includes removing age, gender & postcode targeting, as well as limiting the interest targeting & location targeting.
This is a Facebook Policy change which is already in place in US & Canada and is now rolled out across Europe.
The Media People team have been working on introducing other interest filters and profile data, to ensure that the audiences we have been previously using are replicated, making them as targeted and effective as the old profiles.
The Insight and Data team have been busy re-creating the audiences and introducing them into your campaigns, to ensure that the transition is as smooth as possible.
Please see our FAQ’s below and do not hesitate to contact your account managers for more information.