Southern Comfort gets the UK to vote Lemon and Lime with interactive multi-channel campaign and tour bus
To launch Southern Comfort’s ready-to-drink cans of Southern Comfort, Lemonade and Lime.
A CANpaign for the many
With a summer general election imminent, we harnessed the idea of the campaign trail and created light-hearted relief in the shape of a CANpaign, complete with tour bus that travelled across the UK. With a multi-channel campaign, using a mix of OOH, media partnerships, advertising and audience engagement through a CANifesto and product sampling, people were encouraged to ‘Join the Southern Welcome Party’.