Southern Comfort rings the changes with biggest ever OOH campaign success at New Year

The brief

To deliver Southern Comfort’s biggest ever out of home campaign, with a £multi-million media campaign across four UK cities – in just four weeks.


The Solution.

Find the people, hit the hotspots

Focusing on high impact online and offline media, takeovers, experiential activity in commuter hotspots and opportunities for product sampling, our approach was to saturate key areas. With messaging focused on New Year celebrations we used posters in Piccadilly Circus, London bus sides, London Underground posters and tube panels (across key stations and network intersections), promotional sampling, a national press campaign and an online Time Out takeover.

The Results.

Successful saturation and increased brand awareness in a month

60 million

impacts across the campaign


extra media value vs spend


samples served


of the coolest placements: New Year takeover of iconic Piccadilly Circus illuminated sites