The Brief
raise the profile of Hurtigruten on relevant channels
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The Solution
Inspiring people from around the world to find their inner explorer with a 12-month brand partnership with Sky Nature!
Looking to raise the profile of Hurtigruten on relevant channels, our collaboration with Sky Nature proved a match made in heaven. Bringing viewers face to face with rarely seen natural wonders, the Sky Nature channel has always presented the natural world as something that should be protected. This aligned perfectly with Hurtigruten’s sustainable values, as well as their commitment to removing single use plastic and carbon emissions.
As well as being highly visible on Sky’s TV channels, our digital campaign aimed to highlight Hurtigruten’s most awe inspiring natural experiences on Sky’s social media channels. This included everything from impactful visual posts to engaging articles, designed to get Sky viewers interacting with the Hurtigruten Expeditions brand. This came to a head with a sponsored premiere screening of Sky Nature’s ‘Predators’, where attendees had the chance to walk away with sponsored merchandise and even Hurtigruten cruise prizes.
Results
The results of forces working together.
Locating a further link between brand and sponsor, we identified that Sky Nature viewers were much more likely to be interested in nature cruises. As a result, our Sky TV sponsorship would use these channels to put a spotlight on Hurtigruten’s unique offerings,
141 HOURS
OF BRAND EXPOSURE
19,000
promos of the sponsor logo across Sky channels
Testimonials
HERE's WHAT OUR PARTNERS HAVE TO SAY
“L&Q SAW A 25% INCREASE IN WEB TRAFFIC DURING SHARED OWNERSHIP WEEK”
“L&Q SAW A 25% INCREASE IN WEB TRAFFIC DURING SHARED OWNERSHIP WEEK”