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One search channel
Paid and organic search planned as one channel and measured against a single revenue figure.
Your SEO, paid search, marketplaces and CRM should run as one plan, judged on what it adds to revenue. We’re an independent ecommerce marketing agency in London and Leeds, and we build that plan on product data that Google and AI shopping answers can read.
Paid reports its ROAS. Organic reports its sessions. Each platform claims the same sale in its own way, and the total rarely matches the till. We plan search, marketplaces, social and CRM against one revenue number, so you can see what each channel adds.
One search channel Paid and organic search planned as one channel and measured against a single revenue figure.
Lifetime value in bidding CRM and first-party data feed acquisition, so spend reflects what a customer is worth over time.
Product data as visibility Feeds, schema and product information built to be read by Google, marketplaces and AI answers alike.
One place to report Every channel reports into one view, not six dashboards each claiming the same sale.
Channel-level ROAS misleads ecommerce brands because every platform reports the version of success that flatters it, using its own attribution window. Add up what three platforms claim and you’ll often find more revenue attributed than the business made.
ROAS also ignores which customers you’re acquiring. A campaign at 3x that acquires customers who never come back is worse than one at 1.5x whose customers buy four times a year. Judge both on the platform metric and you’d scale the wrong one, and feel good about it. The fix isn’t a better dashboard. It’s one consistent measurement basis across every channel.
Ecommerce SEO now has two places to win: the category and product results in Google, and the two or three products an AI shopping answer names. Both depend on product information a machine can read and verify.
Comparison is exactly the task people now hand to a model: the shortlisting, spec-matching and price-checking that used to happen across several retailer sites and a dozen open tabs. The answer doesn’t return a page of options, so being on the shortlist is what counts. Five things make it more likely.
Ecommerce PPC and SEO compete by default when separate teams run them against separate targets. Run them as one search channel and you decide which one owns each query. Three things change. For most ecommerce accounts, the result is similar revenue on less spend.
Where you already hold the top organic position, paid search no longer buys the same click again. The overlap between the two channels becomes visible for the first time, and the budget it frees goes where it can earn something new.
Paid keyword data tells you which category and comparison content is worth creating, because it shows what shoppers search for and what converts. So new category and comparison pages are built for proven demand, not guesses.
Organic performance shows where paid is buying incremental demand and where it's buying clicks you'd have won anyway. That's the difference between spend that grows revenue and spend that only moves it from one report to another.
The questions ecommerce teams ask us most about SEO, paid search, marketplaces and what media does to revenue.
An ecommerce SEO agency gets your category and product pages ranking in Google and makes your product information easy for AI shopping answers to read and trust. That means technical fixes so crawlers can reach your catalogue, complete product data and schema, category and comparison content, and reviews and coverage that back up your claims.
Yes. Ecommerce SEO is worth it for much the same reason owning premises beats renting them. Paid stops the moment the budget does. Organic and AI visibility compound, and they cover the research and comparison stages, where paid is expensive and poorly targeted.
Lifetime value gets into acquisition decisions when CRM and repeat-purchase data feed back into media planning, so bidding and budgets reflect what a customer is worth over time, not just on their first order. It’s the most common gap we find in ecommerce accounts.
Yes, we work with Shopify, WooCommerce and other ecommerce platforms. The platform matters far less than whether it produces clean, crawlable, well-structured product data. Most platforms can. Most implementations don’t.
Usually, yes, but with clear eyes about the trade. Marketplaces such as Amazon bring reach, and they take the customer relationship and the data with them. Whether it’s worth it depends on your margin and on how much repeat purchase is worth in your category.
We’ll put every channel on one measurement basis and show you which spend is incremental and which is buying sales you’d have made anyway.
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