Over the past two years, The Media People team worked closely with Hurtigruten on a meticulously executed trade campaign.

This collaboration not only secured Hurtigruten the title of Expedition Cruise Line of the Year but also catapulted them to the pinnacle of success, being crowned UK and Ireland Travel Company of the Year. Additionally, they were highly commended in the Sustainable Travel Company of the Year category and winners of Expedition Cruise Company of the Year.

The success goes to show that with a well thought through strategic approach, and careful execution, anything is possible. Despite brand awareness still being relatively low for Hurtigruten, this accolade from the industry experts is an important milestone in our journey to place Hurtigruten at the forefront of consumer’s minds.

Working closely with Hurtigruten continues to be a privilege for The Media People. Their success at the Travel Industry Awards is a testament to the collaborative spirit, creativity, and unwavering commitment of Hurtigruten and The Media People. With more awards on the horizon, the future looks promising!