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Tracking set up across every digital and offline campaign.
Data on its own doesn’t change anything. Insight does. Our team of data technicians, engineers and analysts collects, organises and analyses your marketing data, then tells you plainly what it means and what to do next, so you can make the right business decisions with confidence, and make them faster.
Every recommendation we make starts with evidence. Our data team works alongside our planning and strategy teams: sourcing audience data before a campaign starts, tracking every campaign while it runs, and explaining the results when it’s done. You get clear answers, not a spreadsheet to decode.
Collect Tracking set up across every digital and offline campaign.
Organise All your data brought together in Total Intelligence.
Visualise Clear dashboards, including bespoke Power BI reporting.
Analyse Insight, sped up by AI, that shows what's working and what to change.
Total Intelligence is our in-house data platform. It pulls your data sources into one core, from every media channel, your website, your CRM and your offline activity, so we can give you the fullest picture possible.
We also built it with the future in mind. AI is only as good as the data it learns from, so Total Intelligence is the clean, connected foundation for the AI models and automations we use to plan, optimise and report, and to help you make decisions faster.
Before any media is bought, our data team helps our planning and strategy teams understand who to reach.
We source and collect audience data from your own customers, from research and surveys, and from trusted third-party sources. Together they show who your audience is, where they spend their time and what moves them, so plans start from evidence, not assumption.
Once campaigns are live, the results flow back into the plan, so we can see what’s working and move budget towards it.
Our data team is responsible for tracking every digital campaign we run, and we use proven techniques to measure offline activity too. Then we connect it all to the results that matter to your business.
We set up, audit and support Google Analytics, and invest in Google's full marketing stack, including Campaign Manager 360 for attribution modelling. Cookieless and server-side tracking keep measurement accurate as browsers and apps restrict cookies.
Dynamic call tracking, footfall tracking and surveys show what offline activity drives, so it can be judged on evidence alongside digital.
We connect to your CRM, linking marketing metrics like clicks and leads with business metrics like sales and revenue. You see what your marketing delivered for the business, not just for the platform.
Good insight depends on good tracking. Our ad ops and data specialists set it up, check it and keep it working, so the numbers you see are numbers you can rely on.
Tracking audits A full check of what's tracked, what's missing and what needs fixing.
Google Marketing Platform Google Analytics, plus Campaign Manager 360 for attribution modelling.
Cookieless and server-side Tracking that keeps working as cookies become less reliable.
Consent management Help setting up consent platforms, so tracking respects your users' choices.
Bespoke reporting Power BI specialists who build reporting platforms around your business
Clear answers to the questions that matter: what happened, why, and what to do next.
Live dashboards cover the numbers you need to watch every day. Our analysts look deeper, testing ideas and turning the results into recommendations you can act on with confidence. AI helps them work faster, spotting patterns, flagging changes and summarising performance, so you get answers sooner. People still decide what it means and what to do.
If you’ve brought some of your activity in-house, we can still help: setting up tracking, auditing your analytics and building reporting your own team can use
Measurement is where most marketing arguments start. Here’s how we answer the questions we hear most about attribution, data and Total Intelligence.
Marketing attribution is working out which channels and campaigns contributed to a sale or lead, and by how much. No single model is complete now that tracking is uneven, so the reliable approach combines first-party data, platform data, offline signals and incrementality tests.
No. Total Intelligence connects to the platforms and systems you already use. The point is bringing the reporting together, not taking ownership of your data.
Messy tracking is common, and it’s usually the first thing worth fixing. Media decisions made on broken tracking are guesses with extra steps. We’d rather spend the first month getting measurement right than the next twelve optimising towards a number that isn’t real.
Yes, and it’s one of the main reasons Total Intelligence exists. Call tracking, regional testing, footfall data and branded search movement all feed in, so offline activity can be judged on evidence.
Platform reporting shows you that platform’s view, with its own attribution window and its own definition of success. Total Intelligence puts every channel on a consistent basis, which is the only way to see which one contributed.
Tell us what you need to know. We’ll show you what your data can already tell you, and what it would take to see the whole picture.
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