Data & Analytics

Using industry-leading technology to collate accurate, meaningful data to provide the intelligence at the heart of your campaign.

Creating Data Points.

collecting the right data

We research and analyse audience data to identify the best baseline and advantage points from which to project your campaign.

Using attribution modelling, we house all our tracking in one centralised platform so we can see all of your marketing touchpoints for an individual user, and understand how they influence each other, rather than looking at campaigns in isolation.

We’ll set up your analytics so you don’t have to worry about future development, everything will be managed easily, is fully scalable and robust.

Connecting the Dots.

with our dedicated team and software

Ever wondered how your Out of Home campaign influenced your sales? Or if your increase in calls from the website came from your display campaign? Or whether your Facebook performance improved when your press ads ran?

We have invested in an industry leading data integration platform and our SENSA team (data analysts) has custom-built a reporting system from it so we can accurately and quickly answer those questions.

It’s a big deal – ‘connecting the dots’ to multiple data channels and getting them to talk to each other is extremely difficult. It’s our ‘superpower’ and we’re really proud of it.

Release The Power.

with our super-charged business intelligence

We make smarter decisions by connecting, and acting on all of your marketing data, investments, and KPIs.

By being able to quickly formulate a clear and accurate picture, we can continue moving forward with the insight to inspire change and improve campaigns with pace. We never stand still.

We are your People.

Straight talking, data-driven

Within our Tech Hub & SENSA (Data analyst) team we have specialists fully certified on GTM (Google Tag Manager), GA (Google Analytics), Salesforce, Dynamics, COINS, SOQL & Datorama, so you can get the right answers fast. We love a report!

Plain-speaking, our experienced team can help you translate this technical work into an easy-to-digest implementation plan.

Our team has a test-and-learn, results-driven mentality and a no-nonsense approach. We can discuss many different strategies but as we live and breathe reporting the data will always give us the answer – you can’t argue with that.

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