Total Search is The Media People’s one channel integrated search strategy, aligning paid and organic search strategies to ensure both work in harmony to drive optimal results for our clients. In essence, treating Google as 1 channel.
Total Search combines various performance marketing channels into one comprehensive strategy. Channels like SEO and PPC are both used for growing visibility of a brand online, but often operate in a silo or are considered to compete with one another.
Our data-led approach, Total Search, includes the alignment of each channel to achieve digital objectives. As the online experts, we bring together a holistic strategy that utilises the most appropriate channels to achieve visibility in relevant spaces.
Google doesn’t make life easy for anyone looking to compare their organic and paid performance. Currently the process is split into two channels, with organic data driving the organic strategy and paid data driving the paid strategy.
Each channel uses different terminology, incomparable metrics, and conflicting solutions – making it difficult for businesses to align their activity.
Total Search combines organic and paid strategies seamlessly, delivering a unified monthly report to clients. This eliminates the need for multiple meetings, reports, and teams. The flexibility to reallocate budgets across channels improves ROI and adaptability to changing consumer behaviours and external factors.
Align Goals:
Exploit the value of combined channel insights:
Deliver the best customer experience:
Unify your paid and organic search efforts to improve efficiency and unlock greater ROI. Armed with new data and insights, our team can help guide and focus your efforts on areas that will deliver the best results. Speak to your Account Director to discover how Total Search can unlock the full potential of your search campaigns.