Video.

The fastest growing display format that doesn’t just reach people, it moves people.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

At the heart of your audience

As networks and devices improve, video has become more accessible to more people so it’s no surprise that it’s the fastest growing display format. We place our video campaigns ‘in feed’ so is in the heart of the editorial content, right in front of your audience, and our ads only play when in view. Visit our Programmatic page for more detail on our approach to, and facility for, audience targeting.

Digitally Integrated.

The power of data

Video can provide a bridge between your TV or Cinema advertising, extending the life of your campaign and adding value by pushing users closer to conversion. We support video activity with search engine marketing, and remarketing, to build a message over time, from awareness to consideration and sales messaging.

Analytics Focused.

Tracking and engaging

Video requires a holistic point of view when analysing performance. It appears in, and supports, so many channels so it is vital to have an all-encompassing tracking facility to fully appreciate its influence. Luckily, this is what we do best. Visit our Data & Analytics page to understand why we’re so good at tracking leads.

We are your People.

Knowing where to find value

It’s always about the bigger picture and we actively encourage the use of video where applicable. We can work with your production teams as well as create social formats such as Instagram stories from images and basic assets, which can help bring added value to your advertising spend. We are flexible and will work with you to create your content. The better the content, the harder we can make it work for you.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP