Paid social services are a means of targeting a specific audience using social media platforms.
We can help your message reach your audience across all relevant social outlets. We are specialists in Facebook and Instagram advertising, as well as other major platforms like Linkedin and YouTube. Throughout the process of your campaign, we can advise you on how to use your budget to make the best possible impression and drive the most conversions from your target audience.
We love to test and learn from new formats – giving us some creative space and understanding of which format or platform relates to which audience. We have also developed our own audience segmentation and targeting software, called SpotLight, enabling our social media advertising to connect and engage your audience on thousands of high-quality websites and apps.
How can Paid Social help your business?
Paid social can help your business by helping you reach a relevant audience, while collecting information about who interacts with your brand. As the audience sizes grow, we experiment with different targeting and creative strategies to ensure you stand out in a noisy environment.
Using SpotLight, we can seamlessly target audiences across multiple channels and retarget those seen on other channels through our social media ads. This flexibility gives us a 360 view that enables us to track audience behaviour through all touchpoints and at every stage of their engagement. We also offer management services for your Facebook and Instagram ads, guiding you through every step of the process.
Our central tracking platform allows us to see how social plays a big part in every aspect of the marketing strategy and how it is influenced by so many other channels.
Why not check out our Data & Analytics page to see the bigger picture and understand the process.
As a Facebook Marketing Partner, our team is fully qualified and stays on top of the latest Facebook and Instagram changes, so you’re always compliant and following best practices. More excitingly, we get knowledge and access to new opportunities faster, so you keep ahead of the game.
Paid social provides a great test-and-learn environment and has the added benefit of flexibility should the data indicate the advantage of scaling up. We are numbers people but even we need a little creative release, which social provides, but with data backing us every step of the way. These attributes make us one of the leading paid social agencies in London.