Content Marketing.

Providing data-backed distribution for your compelling content.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

CONNECTING WITH YOUR AUDIENCE

A clear narrative about your business offering will give your potential customers more insight and can reduce the length of your sales process. It helps build your customer loyalty through education and information, rather than promotion and it can inspire confidence in your brand and encourage engagement. Content goes hand-in-hand with SEO. The more meaningful, useful and readable content you have available, the more you will rise to the top in searches. Video is also an efficient and effective way of creating easy-to-digest content.

Data-backed Content.

Pinpoint targeting

Distribution is our core offering and we can easily put a plan together. Once you’ve spent time and money on creating quality content, we will make sure it’s actually seen. Whether through Native ads, sponsored content, in-feed placements and boosted posts – we can target your most engaged audiences. We can then ensure you have a robust campaign to maintain these engaged audiences with retargeting and support from other channels to keep your audience interested while nudging them closer to the point of sale.

Analytics Focused.

Drive measurable results

With any distribution, we make sure everything is fully tracked within our centralised platform so we can clearly see how your content influences sales, leads, website traffic as well as the performance of all your other media channels. Visit our Data & Analytics page to learn more.

We are your People.

Understanding, tracking, analysing

Understanding, tracking, analysing We always look at the bigger picture and can use our audience and data-driven approach to provide insight and support when a softer, content-based approach is needed rather than a hard-selling media channel. We differ from a content specialist agency by having extensive experience in distribution, tracking and analysis allowing us to understand which pieces resonate with each audience.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP