Broadcast TV
& Radio.|

Persuasive, enlightening, disruptive, entertaining: its unbeatable scale and reach gets to the heart of your audience

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Multi-channel targeting

Listening, viewing, streaming, broadcast or on-demand: audiences are fickle and the breadth of targeting available can seem overwhelming. Our strategy for your TV & Radio campaigns will include the formats and devices that mimic your audience’s behaviour.

Digitally Integrated.

Maximising value

We integrate audience targeting across multi-channels because analysing and understanding tv and radio audiences, and applying the same message to the same people online, is critical to leveraging maximum value from your broadcast campaigns.

Analytics Focused.

Data-driven

We plan and buy airtime informed by data and insights from our other media channels, client leads and sales data so you reach the right people. Industry-based audience research reinforces our own insights and our data analyst team then measures the success of your campaigns through web traffic, leads, sales and impact on other media channels. We make sure that we harvest the leads prompted by your TV and Radio campaigns and social media brings longevity and reaffirms the messaging.

We are your People.

Knowledge & clarity

Our experienced team has the specialist knowledge and vital relationships needed to ensure value when planning and buying broadcast media. They ensure your campaigns are part of a bigger picture, supported by other relevant channels so as to capture the leads that were first touched by tv and radio. They have the specialist knowledge needed to ensure cost-efficiency and clarity and will interpret the language used so that you always understand the working parts of your broadcast campaign.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP