Out of Home.

Making your message unmissable and driving engagement across all other media

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Driving Awareness for your Brand

By understanding who you need to reach and profiling their behaviour, tracking travel routes and migration patterns, we can target your audience with pin-point accuracy. We use market-leading planning tools, incorporating ROUTE data, allowing us to efficiently plan ahead and buy outdoor campaigns across static & digital sites.

Digitally Integrated.

Data-Backed performance

Your audience is not limited to a computer screen, so our OOH advertising uses multiple channels to catch your customer on the go. Our OOH ads are backed up by our digital data, ensuring your message hits home with your potential customer. This way, your audience is encouraged to tune in to your social media platforms and other digital and broadcast media.

Analytics Focused.

Informing, optimising & delivering

Our campaigns are fuelled by our analysis of industry and bespoke data. This enables us to not only attribute sales leads from poster campaigns, but also to show value increases on other media running alongside. These insights inform, optimise, and deliver our award winning and successful Out of Home campaigns.

We are your People.

Pushing boundaries & delivering results

We know OOH inside and out. We have developed great contractor relationships that underpin our ability to create high-value and creative campaigns. We have the knowledge, experience and capability to push boundaries. We know more than our fair share, but won’t blind you with science because we believe in straight talking.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP