Events, Tactical & Sponsorships.

A valuable channel that gives depth to your brand or promotion. We use creative innovation and experience to reach out to people and deliver broader brand experiences.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

Targeting for interaction and response

Events and sponsorship allow for a deeper brand experience: taste, touch, create interest and wonder. Once you’ve clearly defined your audience and understand how they interact with your brand, the next step is to move towards more specialised media options. Whether you’re targeting niche audiences or want a broader approach with big impact, we’ve done it, tasted it and handed out the t shirt.

Digitally Integrated.

Maximising cost efficiency

Once we’ve sourced and negotiated these individual tactical buys – we understand that to gain the most value, we need to support these campaigns from every angle. From awareness through to data capture and remarketing, we’ll make sure we squeeze out every last penny.

Analytics Focused.

Measuring effectiveness

We have intuitive ways to track and measure these unique buys. As tracking is at the core of everything we do, as soon as we’ve had a great idea, we immediately work on understanding how to measure its effectiveness. From measuring direct results such as surveys and reach figures, to overlaying with your brand search volumes and sales data: you name it, we’ve obsessed over it and delivered the numbers.

We are your People.

proactive, reactive & supportive

Our people love to dig deep. With tactical buys, as soon as we’ve understood the potential value we then work on maximising the opportunity available. Whether it’s buying keenly or delivering adding value, our long-standing relationships with media owners have been nurtured over time to allow us to maximise the potential of any campaign. We keep our eyes on the market to spot opportunities, acting quickly to obtain popular sponsorships. And we plan in the supporting channels to ensure the client sees the return on investment.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP