241%
INCREASE IN ENGAGEMENT
155%
INCREASE IN FOLLOWERS
35k
ORGANIC VIEWS
187%
INCREASED TRAFFIC TO ELEPHANT PARK WEBSITE FROM SOCIAL
The Brief.
Drive footfall to independent retailers and create engaging, authentic content to make the park a vibrant destination for Londoners, showcasing its retailers, amenities, activations, promotions and community.
The Solution.
We developed a deliberate organic social media strategy that focused on showcasing the diverse and creative people behind the retailers and brands by sharing their backgrounds, journeys and stories in a human and authentic way. These stories created a real sense of neighbourhood across Elephant Park. They gave us exactly what we needed to create relatable and meaningful content for social media whilst simultaneously providing value to consumers. And it worked. We saw huge growth in organic engagement and footfall to Elephant Park.
All Nippon Air
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
- 800% increase in EMEA routes to japan
- ANA is growing four times faster internationally than it’s main competitor.
- 8.2% increase in European passengers since 2018.
- 5.1% increase in total revenue in the last year
Shared Ownership Week 2023
A decade ago, The Media People identified the remarkable advantages of Shared Ownership.
- Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
- 18.3 Million Impressions Delivered Offline And Online.
- 20,000 New Website Visits To Our Shared Ownership Week Website.
- 22,669 Leads Generated.
- 553,000 3 Second Video Views.
- £155,000 Media Investment… With An Additional £46k + Media Value.
Avis
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
- 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
- 185,000 NEW APP USERS
- 14% BOOST TO BRAND CONSIDERATION
- 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN
Spill the tea with Churchill Living
Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.
- 28.5K organic social views
- 1.2k organic engagement
- 141% increase in organic website traffic
- 727k impressions
- 18k clicks
L&Q PricedIn Case Study
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
- 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP
