Property Developers & Housing Associations who have continued the “always on” approach continue to perform well and generate leads but what is becoming more evident is the additional advantage of remaining active in a less competitive market.
Property Developers & Housing Associations who have continued the “always on” approach continue to perform well and generate leads but what is becoming more evident is the additional advantage of remaining active in a less competitive market.
Competition on “Property for sale” keywords remains low
Source: Google internal search data May 12th 2020
With less than half of the number of brands currently bidding on these property search terms compared to the previous 2 years; clients are enjoying an average 30% reduction in cost per click in May compared to March meaning budgets are going further and brands are obtaining an even larger market share.
We will continue to release regular #blueshoots data trends that we spot in the market to help you keep up-to-date with the evolving audiences and behaviors.