Insightful talks. Game-changing technologies. A train-loving social media sensation. Three years after the last in-person event, IAB’s Engage 2022 was not to be missed.
Proud members of the IAB, The Media People were delighted to be in attendance! Drawing in digital advertisers from all around the world, it was an exciting opportunity to learn about the innovations set to change digital marketing forever.
So, what were the main takeaways? For starters, Engage painted a vivid picture of how the digital marketing landscape has changed.
Digital Adspend 2021 - Top takeaways
£23.471 billion
SPENT ON DIGITAL ADVERTISING
41%
Increase YOY AND THE BIGGEST GROWTH SEEN IN THE LAST 15 YEARS
60%
OF ADSPEND ON MOBILE
VIDEO SPEND GREW
58%
YOY
61%
GROWTH IN PODCASTS YOY
With consumer appetite at an all-time high, it’s clear that digital marketing has become more important than ever. But how should digital marketers look to stay one step ahead of its growing audience?
For IAB CEO Jon Mew, the answer lies in experimentation. Drawing parallels with Levi Strauss, who developed the famous Levis Jeans by responding to customer needs during the Gold Rush, Mew highlighted the importance of “trying new things, but learning from them too”. Make considered choices and a clear strategy – don’t naively try to engage with every opportunity in the market.
Key speakers from YouTube, Snapchat, Meta, Spotify, Reddit, Twitch, Global & TfL gave updates on their platforms and their ever-evolving audiences as well as discussing issues such as sustainability, diversity and building communities.
If you’d like to hear more about this “all-killer, no-filler” morning, please get in touch!
