Case Studies
Our success stories: understanding the audience and using the power of data underpins everything. It’s all in a day’s work for our people – read all about it here.
MORE THAN JUST A MEDIA AGENCY
MORE THAN JUST A MEDIA AGENCY
MORE THAN JUST A MEDIA AGENCY
MORE THAN JUST A MEDIA AGENCY
MORE THAN JUST A MEDIA AGENCY
Generating excitement and creating a sense of neighbourhood at Elephant Park, a dynamic central London neighbourhood nestled in the heart of Elephant and Castle.
HIGHLIGHTS
- Engagement went from to 241%
- Followers increased by 155%
- Gained over 35k organic views
- Received 187% + traffic to Elephant Park website from social
Following the Churchill Promise Christmas Campaign , we wanted to continue to hear from the Owners of Churchill Retirement Living, showing how rich and full life can be in retirement and give prospective Owners an opportunity to meet their new neighbours.
HIGHLIGHTS
- 28.5K organic social views
- 1.2k organic engagement
- 141% increase in organic website traffic
- 727k impressions
- 18k clicks
- 40% view through rate
- £0.26 CPC (cost per conversion)
A decade ago, The Media People identified the remarkable advantages of Shared Ownership. Our mission: raise awareness and understanding of this game-changing initiative. This year, our goal remained unchanged.
HIGHLIGHTS
- Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
- 18.3 Million Impressions Delivered Offline And Online.
- 20,000 New Website Visits To Our Shared Ownership Week Website.
- 22,669 Leads Generated.
- 553,000 3 Second Video Views.
- £155,000 Media Investment… With An Additional £46k + Media Value.
Shared Ownership Week has made huge ripples in the property market with the campaign seen over 9.5 million times! Here’s proof that there’s no better time to get involved with Shared Ownership.
HIGHLIGHTS
- 2120 QUALITY LEADS
- 9.5 MILLION CAMPAIGN IMPRESSIONS
- 417,848 REACHED ON SOCIAL MEDIA
- 15,500 WEBSITE VISITORS
To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.
HIGHLIGHTS
- 800% INCREASE IN EMEA ROUTES TO JAPAN
- ANA IS GROWING FOUR TIMES FASTER INTERNATIONALLY THAN THEIR MAIN COMPETITOR.
- 8.2% INCREASE IN EUROPEAN PASSENGERS SINCE 2018.
- 5.1% INCREASE IN TOTAL REVENUE IN THE LAST YEAR.
Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.
HIGHLIGHTS
- 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
- 185,000 NEW APP USERS
- 14% BOOST TO BRAND CONSIDERATION
- 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN
The success of this campaign was achieved by targeting consumers across multiple platforms.
HIGHLIGHTS
- 5X MONTHLY SALES INCREASE CONSISTENTLY ACHIEVED
The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.
HIGHLIGHTS
- 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP
Peabody’s primary objective: to provide affordable homeownership options that help as many first-time buyers as possible.
HIGHLIGHTS
- 95% OF UNITS SOLD PRIOR TO PROJECT COMPLETION
- 5,845 LEADS
- £38.11 COST PER LEAD
To raise the profile of shared ownership as a way to climb the property ladder by bringing the property industry’s top organisations together for the greatest possible impact.
HIGHLIGHTS
- 2,000 QUALITY LEADS
- 4,427 ATTENDEES
- 4,684 NEW VISITORS TO THE SITE
- 88,000 VIDEO VIEWS
With a summer general election imminent, we harnessed the idea of the campaign trail and created light-hearted relief in the shape of a CANpaign, complete with tour bus that travelled across the UK.
HIGHLIGHTS
- 27,000 CANS SAMPLED
- 50+ MILLION IMPRESSIONS ON SOCIAL MEDIA
- 8,000 ENGAGED CLICKS FROM A SINGLE POST
- 1,000+ ASSETS CREATED FOR THE CAMPAIGN
To deliver Southern Comfort’s biggest ever out of home campaign, with a £multi-million media campaign across four UK cities – in just four weeks.
HIGHLIGHTS
- 60 MILLION IMPACTS ACROSS THE CAMPAIGN
- 2.2X EXTRA MEDIA VALUE VS SPEND
- 4500 SAMPLES SERVED
To deliver a fully integrated UK and Chinese advertising campaign to rent 18,000 student beds at 61 sites across 30 cities.
HIGHLIGHTS
- 18% YEAR ON YEAR REDUCTION IN COST PER BOOKING WHEN DYNAMIC CREATIVE WAS INTRODUCED
- 8 YEARS WE’VE BEEN SUCCESSFULLY AND CONSISTENTLY LETTING ACROSS ALL SITES AND CITIES
