Paid Search

Consumer intent captured and converted efficiently through relevant content and targeting

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

REACHING YOUR AUDIENCE

We plan in terms of audiences, not keywords. We optimise campaigns to mimic your customers’ ever-changing search behaviours and apply innovative uses of platforms that maximise performance. With the most sophisticated tech and dedicated hours of reviewing line-by-line performance we can react quickly, applying budgets to maximise returns.

Digitally Integrated.

Maximising opportunities

We work with the most robust and advanced platforms, applying the very latest in machine learning and automated technology to influence bidding and budgeting across Paid Search campaigns. We invest in Search Ads 360 which gives us an even deeper understanding of search behaviours across different platforms and we can also monitor competitor search terms to spot and capitalise on opportunities.

Analytics Focused.

FULLY QUALIFIED AND INSPIRED

Our data analyst team provide a clear view of how your search campaigns are affected by the other channels in your campaign, particularly offline channels, by tracking audience behaviour and harvesting the leads at the end of the multi-touchpoint journey. This clarity of vision means we can work faster, be more insightful, improve performance and ultimately deliver more leads for your budget.

We are your People.

Straight talking & insightful

We are Google Premier Partners, which means we adhere to a strict list of requirements set by Google. We are also a member of the IAB Search advisory group, meaning we influence industry decisions and continually embrace the latest innovations within search marketing. You can relax knowing that your search campaigns are in very capable hands.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP